NIKE AIR MAX 2015: ULTRA-SOFT CUSHIONING, DYNAMIC FIT AND BOLD DESIGN
Nearly 30 years ago, Nike changed the sneaker game forever with the introduction of the Air Max 1, a shoe that made Nike Air a household name. The Air Max has continued to reinvent itself, pushing the design envelope year after year. This season, Nike debuts the Air Max 2015 with an all-new upper engineered to complement the foot’s dynamic motion, paired with the full-length, iconic Max Air cushioning technology.
The design team focused on delivering the soft, bouncy cushioning runners love in the Air Max and creating the best performing shoe upper in an Air Max to date. The new Air Max 2015 delivers exceptional full-length cushioning, features an engineered mesh upper designed for the foot in motion, and is lighter than its predecessor at 10.8 ounces for a women’s size 8 and 12.9 ounces for a men’s size 10.
Designed for the Foot in Motion
The shoe’s upper is designed to give runners better flexibility, fit and comfort. The 2015 edition is the first Air Max to include an entirely engineered mesh upper. The near-seamless upper offers support and flexibility in a lightweight and breathable package.
Engineered mesh allows designers to strategically place tighter or more open mesh weaves for support or breathability, depending on what the runner needs most. The engineered mesh works in concert with the Nike Flywire to wrap and secure the foot in the shoe. These two technologies work together with the motion of the foot to provide a dynamic fit.
Inside the shoe, an internal heel counter cups the heel for a snug shoe-to-foot connection, and the internal booty provides comfort and a seamless feel.
Cushioned to the Max
The Air Max 2015 upper works harmoniously with the full-length Max Air cushioning platform, known for its ultra-plush, bouncy cushioning. The Max Air unit’s tubular construction allows for greater flexibility while still delivering full-length cushioning underfoot. Flex grooves further enhance forefoot flexibility and a smooth transition from touchdown to takeoff, and a Waffle outsole provides excellent road traction. Sculpted Cushlon positioned between the Max Air unit and the shoe upper rounds out the cushioning platform for a smooth, soft ride.
Air Max 2015 is all about maximum cushioning and maximum breathability for your run. Key features include:
- The upper has been redesigned to vastly improve fit.
- Engineered mesh upper gives zonal breathability and support.
- No sew overlays offer seamless comfort and flexibility.
- The outsole has been made more transparent throughout the whole full-length max air unit.
- It is even lighter than the Air Max 2014.
Available from 28 November for $240 RRP. Visit Nike online for stockists.